Logo and brand design
New marks and refreshed identities, drawn to work at sign scale from day one.
Every sign starts with a logo, and a lot of logos are not ready for it. A mark that looks fine on a website can fall apart when it has to be cut from metal, lit from inside or read from across a parking lot.
We design logos with the hardest uses in mind first. That means shapes simple enough to fabricate, colours that can be matched in paint, vinyl and print, and versions that work in one colour, reversed out of a dark background, and at very small and very large sizes.
If you already have a logo you like, we can clean it up instead: redraw it as a proper vector file, fix inconsistent spacing, define the colours, and give you the set of files that printers and sign makers actually ask for.
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What we make
- New logo design with several directions to choose from
- Refreshes and redraws of existing logos
- Colour palette and typeface selection
- One-colour, reversed and simplified versions
- A short brand guide covering correct use
- Vector and image files ready for print, signs and web
Who it suits
- New businesses that need an identity before they need a sign
- Companies whose logo exists only as a low-resolution image
- Businesses that have outgrown a home-made logo
- Rebrands, mergers and name changes
What to know before you order
Come with examples. Logos you like, logos you do not, and what your competitors look like all help us get to the right direction faster.
Decide who signs off. Design by committee is slow; one or two decision makers is ideal.
A logo is the start of an identity, not the whole of it. Think about where it needs to appear in the first year so we can test it in those places before it is final.
How it works
From first call to finished sign
Brief
Tell us about the space, the deadline and the budget. We ask questions, look at photos or visit the site, and send an itemized quote.
Design
Logo work if you need it, then a proof that shows the sign to scale on your actual building, with sizes, colours and materials called out.
Build
Once you approve the proof, we print, cut and fabricate. Nothing is produced before approval, so there are no surprises.
Install
Our crew mounts the sign at a time that suits your business, cleans up and walks you through the finished job.
Often ordered together
All products
Storefront and building signs
Channel letters, lightboxes and blade signs that put your name on the street.
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Monument and pylon signs
Freestanding signs for entrances, plazas and multi-tenant properties.
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Lobby and interior signs
Dimensional logos and reception walls that set the tone inside.
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Wayfinding and ADA signs
Directories, room IDs and code-compliant signs that get people where they are going.
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